Learn The Business of

Surface Pattern Design

Nurture your creative dreams by learning how to set up your creative business for success.  This is a short self-paced course designed to help you turn your patterns into a thriving business.

I'm Ready!

Learn The Business of

Surface Pattern Design

Sign up now for this short self-paced coursed designed to help you turn your patterns into a thriving business.

Nurture your creative dreams by learning how to set up your creative business for success.

I'm Ready!

A course for Surface Pattern Designers...

wanting to learn how to build their creative business in surface pattern design.  

Do you know how to find and approach potential clients? How to manage royalties, price your work, create contracts and earn a passive income?

These are just some of the areas I'll be covering in this course.

Sounds Good!


Here's a sneak peek into the modules and what you'll be learning in the Business of Surface Pattern Design.


Tools & Tips for developing your unique style and building your creative career.

Lesson 1: Building your creative Career

Lesson 2: Finding your unique style


Tools & Tips for discovering and pitching to clients & agents

Lesson 1: Discover Licensing Opportunities

Lesson 2: Portfolios

Lesson 3: Getting an agent

Lesson 4: Pitching to clients


Understanding Pricing, Licensing & Earning Passive Income

Lesson 1: Pricing

Lesson 2: How to create Passive Income through POD and Digital Asset websites


Bonus lessons for managing your creative business

Lesson 1: Copyright

Lesson 2: Marketing & Social Media

Lesson 3: Tools for Managing your Creative Business


This is what my students say...


Student of The Art & Joy of Surface Pattern Design

So very pleased I registered for this course, it exceeded my expectations. A fabulous tutor delivering a brilliant course on all facets of surface pattern design, along with high quality downloadable resources. I now feel I can develop my art into a further income stream. Thank you so much Mel for sharing so generously your knowledge and expertise.


Student of The Art & Joy of Surface Pattern Design

This course is full of very useful advice, from pattern making techniques in 3 (!) different software, building collections, developing your style and career, and the business side of SPD, which is full of resources so hard to find! Mel's style of teaching is very clear, friendly, and motivating. The exercises are leading you step by step, from the beginning, where you create your motifs, to the final pattern collection. I have learnt a lot, thank you Mel!


Student of The Art & Joy of Surface Pattern Designer

This course was amazing and far exceeded my expectations. Definitely one of the best courses I've ever taken. The information was very comprehensive and thorough. If you follow along and stay on track with the assignments each week, you will be ready to open your Spoonflower shop by the end of the course!

Hello! I’m Mel,

I'm an award-winning Illustrator & Surface Pattern Designer from the coolest capital in the world Wellington, New Zealand.

I’m so excited to introduce you to an industry that changed my life.  If you’re a painter, an artist, a doodler, or a digital artist, you are about to step into the whole new realm that will change your life, your confidence, your income and your future.

To say this is a dream career is an understatement!

My clients have included Spotlight (AUS/NZ), Lilipinso, Walnut Shoes, Auzou, American Greetings, Hallmark, and Graphique de France

Surface Pattern Design also catapulted my career in children’s picture book illustration and with that I've been incredibly lucky to work with publishers such as Scholastic UK, Harper Collins, and Random Penguin House, just to name a few.

Surface Pattern Design is an exciting industry that has room for you and your unique style.

Sharing what I know and what I've learned over the years is something I'm really passionate about. I love nothing more than seeing my students grow and succeed in growing their own creative businesses. 

Lilla Rogers, an art agent in the US says "people buy your joy".  I believe this to be true.  If you're passionate about what you do, you will not fail.  The opportunities in this industry are endless.

Mel Armstrong

Invest in your career in 2022

The Business of Surface Pattern Design Course 


Sign me up!

So let's recap.  You'll get...

  • Over 10 videos explaining the Business of Surface Pattern Design

  • PDF Downloads for each lesson for you to keep forever
  • Exercises to help you discover licensing opportunities
  • 12 months of access to the online classroom, but lifetime access to the class content (via download)
  • You’ll gain motivation, confidence and skills that will get you clients

  • An understanding of contracts, royalties, pricing and copyright
  • Tips on how to create a passive income

What are you waiting for?

There are clients out there in this industry waiting for your beautiful unique style of high-quality patterns to put on their products now!!

Show me how!

This course is for those who...

  • are an artist or illustrator (traditional or digital) and have a passion and pull towards patterns
  • are a surface pattern designer with a portfolio of patterns, but unsure how to license them
  • have an understanding that success doesn’t happen overnight and that it requires hard work and dedication.
  • have a passion for learning and an open mind
  • are ready to take your art to the next level
Yes, that's me!

This course is not for those who...

  • don’t like drawing and/or have no experience in painting or drawing
  • have no experience in surface pattern design
  • don’t have the time or motivation to learn new skills
  • aren't prepared to put in the work and be open to learning
  • aren't interested in supporting others in the community
Sign me up!

Are you ready to step out of your comfort zone and approach your dream clients?

I’ll show you how to reach out to those clients you feel are a good fit for your designs and to discover clients you probably didn't know existed.

In this course, I’m going to dive deep into the business side of the Surface Pattern Design industry, all of which have led me to a 6 figure income.

By the end of this course, you’ll have the confidence, the motivation and the know-how to build your business and actually live the dream!

Absolutely, I can't wait!

Let’s get started on your success story...

 Enrollment is now open!  

The course begins Monday 2nd May

Full Payment Option

  • One payment of $299 USD
  • Full access to the course starting on the 2nd of May 2022
Count me in!

Payment Plan Option

  • 4 monthly payments of $75 USD
  • Full access to the course starting on the 2nd of May 2022
I was born ready!

Want to learn how to create Patterns?

Pattern design shouldn't be complicated, and learning shouldn't be intimidating! That's why I've designed a simple and engaging learning experience to elevate your joy into your art so that more people want to pay you for your art!  This course, The Business of Surface Pattern Design is just focused on the business side of Surface Pattern Design.  If you want to learn every aspect of the Surface Pattern Design industry including how to create patterns in Adobe Photoshop, Adobe Illustrator and/or Procreate, then get on the waitlist for my signature course The Art & Joy of Surface Pattern Design, which will be running again later this year.

Get on Waitlist for my Signature Course

Frequently Asked Questions